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Outside the Bedliner: LINE-X’S Marketing Campaign Highlights Extreme Protective Coating Uses

From military vehicles to donuts

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

LINE-X, a global leader in extreme performance protective coatings with proprietary technologies and stylish truck accessories, is showcasing the limitless application possibilities of its products through a humorous new marketing campaign: “Outside the Bedliner.”

  • For more than 25 years, LINE-X has been one of the world’s leading manufacturers of scientifically advanced protective coatings – prominent first for its unparalleled truck bedliner products;  
  • The company’s virtually unbreakable protective coatings have been trusted in the most extreme and mission-critical applications across multiple industries. From protecting concrete walls at the Pentagon from bomb blasts, armoring the exteriors of Jeeps/off-road vehicles to protecting watercraft and reinforcing large steel bridges from corrosion – usage for LINE-X across the world goes as far as the imagination;
  • Created to support the company’s rapidly expanding network of more than 660 applicators in the United States and in more than 75 countries, “Outside the Bedliner” shows how LINE-X coatings can be applied to boats, powersports vehicles, tools, industrial equipment, utility trailers and just about anything else … like a briefcase full of cash.  
“People around the world have known for a while that our lineup of specially engineered protective coating products deliver the most extreme performance – starting with bedliners and extending to uses from vehicle exteriors to demanding military applications and everything in between,” said Dennis Weese, president of LINE-X. “With this fun campaign, we’re aiming to showcase just how versatile our coatings really are – with objects of every size and shape being made virtually unbreakable. Whether a mission-critical use, extreme environment or industrial applications, we’re looking forward to telling those stories in a bold way.”

“Outside the Bedliner” will also be a multiplatform campaign that includes multiple video spots, print advertising creative, digital creative, in-store signage, radio spots, integrated social media and more.

  
 

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